The Alimentaria + Hostelco 2026 trade show has once again established Barcelona as the global hub of the hospitality industry, and Pira Ovens was one of its key players.
With a 135 m² booth that was constantly bustling with visitors, the brand welcomed over 300 professionals from Catalonia, the rest of Spain, and international markets, consolidating its global positioning and generating new business opportunities.
Innovation, design, and maximum efficiency in charcoal grilling
During the trade show, Pira presented a wide range of solutions that redefine the professional charcoal grilling experience:
- The new Combi Silver 150, a state-of-the-art barbecue, made entirely of stainless steel and featuring height-adjustable grates for complete control over cooking.
- The PIRA BBQ M150, featuring half-grills and a heating column, designed to deliver maximum performance during intensive service.
- The Pira BBQ Espetero, robata-style grills available in LUX and SILVER versions, ideal for live cooking and high-end gastronomy.
The jewel in the crown: #PiraSilverSeries
Pira has showcased its most advanced range of charcoal ovens, considered one of the most innovative on the market. While highlighting three key models, the company has presented the full range, composed of 13 charcoal ovens, adapted to all types of professional needs:
- PIRA 50 SILVER (#PiraProfessionalForHome), compact and versatile.
- PIRA 80 XXL SILVER ED, the oven with the highest production capacity in an 80 cm modular space.
- PIRA 120 D SILVER, the largest charcoal oven in the world, with unprecedented capacity.
Additionally, the new Teppanyaki grills have further expanded the culinary possibilities of Pira equipment, sparking great interest among chefs and professionals.
Showcooking nonstop with #Piraflavour
One of the main attractions has been the continuous show cooking by Chef Jan Amorós of Restaurant Sense Fons, which has turned the booth into a true gastronomic meeting point. Visitors were able to discover the distinctive #Piraflavour live, the unique taste that Pira charcoal ovens bring to every dish, highlighting the quality, intensity, and authenticity of charcoal cooking.
Result: A resounding success
Participation in Alimentaria + Hostelco 2026 consolidates Pira as an international benchmark brand, capable of uniting innovation, performance, and gastronomic experience in an increasingly demanding and global market.
